BRIEF: Create a brand style to promote the company's various medical education programs through promotional literature
The starting point for this project was the colour scheme. As the brief involved a cross-divisional approach with different logos and content, colour would be the constant unifying factor. The spectrum of green an blue tied in with the identity of the Bard brand and gave everything a fresh, clinical appearance.
A bold Gotham font was used to give impact and large stock photography was chosen and themed with the content. Infographics were developed, again using the colour scheme, with a flat design keeping the information available clear and impactful.