BRIEF: "Bend the rules" of the BT brand Guidelines and create a series of business to business marketing materials
BT Global Services delivers business communication solutions and IT services to more than 6,000 companies around the world. Offering services in 170 countries means all literature and correspondance needs to be clean with clear messaging, and adhere to strict BT brand guidelines
BT One focuses on unified communications systems for business with one-stop services improving security, costs, control and administration. Guidelines were distorted and images manipulated for white paper documentation, while a fracture filter was used to create the BT One large format wall banners.