Digital Concepts for interactive apps targeting
health & wellbeing with London 2012 Olympic partners


  • Client: Cogapp / Press Association
  • Date: November - February, 2011
  • Location: Brighton (UK)

BRIEF: The Press Association asked for a series of apps developed to work with official 2012 Olympic Partners

Cogapp were commisioned to explore the possibility of creating a series of apps based around users keep fit habits. The idea was to create a community of amateur athletes who would test their own abilities against their peers as well as elite athletes competing at the 2012 Olympic Games.

Each app would be wrapped in an official sponsor's colour scheme with the design kept very modular and the user experience given primary focus. PA feeds and landmark times were added to enhance the sense of competition.