Fetch
Develop a series of visuals and infographics
For a new interactive shopping App

Description

  • Client: Fetch
  • Date: January-February, 2014
  • Location: San Francisco (US)

BRIEF: Create visuals and infographics to be used in a series of investor proposals and powerpoint presentations

With only the logo as a reference point, a colour scheme was created to work consistantly across print and digital content with the main rule being everything was to be created on the dark blue background. The clean impact of the Gotham family font was used for print with Arial being used for any digital content, keeping everything easy on the eye.

Flat colour was used to communicate and highlight key sections and projections but I then added some simple 3D graphics to add some badly needed imagery and depth to what was essentailly a series of charts and numbers.