HydroSil Go
Marketing collateral to support the launch
of a new innovative catheter product.

Description

  • Client: BARD CARE
  • Date: March, 2016
  • Location: Crawley (UK)

BRIEF: Create a series of brochures, banners, flyers, surveys and promotional material to support a new product launch

Prior to the official European product launch it was decided that some user surveys would be distributed to gather results on how effective the new product might be. Outcomes were then incorporated in the form of clean and impactful infographics into all the literature pieces to help promote the new product.

Once all of the promotional materials were developed, they were then rolled out across Europe in 6 different languages, with internal training materials and presentations also produced. To market the the product further large format event graphics were used to promote the product at medical congresses.