Marketing and branding solutions for an international
experimental science and innovation company.


  • Client: LaboGroup
  • Date: September 2009 - April, 2011/li>
  • Location: Paris (FR)

BRIEF: A Series of contemporary marketing solutions for an innovative design science laboratory based in PAris

LaboGroup is a French science and innovation company associated with Le Laboratoire, the art and design center in Paris. LaboGroup commercializes innovations emerging from Le Laboratoire, such as Le Whif (inhalable chocolate), Le Whaf (consumable vapour) and Andrea (a natural air filter). Labogroup also operates LaboShop, an experimental design store in Paris, and the FoodLab, a culinary research and development programme.

Projects included e-commerce sites for LaboShop and Andrea, packaging designs for Le Whif, exhibitions flyers and a ranfge of promotional material for each of the various new products ideas and hosted events.