BRIEF: Design a series of B2B marketing comms and advertising campaign to highlight government rollout of smart meters
I joined this project in the final stages of the logo development and took the curved spherical element form the chosen design, using it as a basis for all the other content. The wave design evolved yet further to give these data-focused business brochures an identity to stand out from the others.
The spherical energy pulses were then added to each image to give the impression of new technology reaching and spreading out across the land and livened up otherwise very generic business-friendly stock imagery. The format was also used in B2B newspapers and a SmartReach launch website.