BRIEF: UX design creating content for FIFA World Cup, Premier League, Ashes Series Cricket and Travel website pages
To first task was to develop landing page ideas for the FIFA 2010 World Cup site including scoreboards, news features, stadium info, photo galleries and betting. Then live match analysis, with line-ups, minute-by-minute commentary galleries and team kits were added.
Social media was then integrated to help create live forums for discussion with fans encouraged to debate talking points and upload their own photos. This format was then carried across for the Premier League and the 2010-2011 Ashes Test Cricket Series.