BRIEF: develop a brand style to tie in with the themE of the meeting - Excellence in Leadership
As the meeting would take place in Rome, I used the gladiator theme as a starting point. Due to the ethical vision of the company, I removed the idea of knives and weapons and focused solely on the mask, eventually working the "TM" of Territory Management into the design.
Once the logo was designed I added a simple colour scheme of red and gold, similar to the local AS Roma football team, and a traditional Trajan serif typeface. From here agendas, roller banners, name badges, lanyards, powerpoint templates and folders etc. were all created ahead of the event.