Brand guidelines and animated sales tools
for a Telecommunications Service Provider


  • Client: Worldstone
  • Date: August, 2011
  • Location: Rome (IT)

BRIEF: Develop a brand style, then incorporate it into a series of animated sales tools

The brief involved taking the new company logo and developing a style guide including a series of icons and buttons for use in Powerpoint presentations. A Powerpoint deck was also required featuring a series of animated slides for sales reps to use in the field when speaking with customers.

As Worldstone's offering were tailored to each of their partners, the brand guidelines would allow the reps to add in their own content to our pre-constructed powerpoint decks, s othey could use our toolkit to create bespoke presentations, without the additional content looking amateurish.